About us


Satish Upganlawar and Kiran Upganlawar, a self-motivated duo gave birth to Value4u, a brand dedicated to delivering only high quality products in the grocery industry. With quality as a one point agenda and ethical business practices as a mandatory rule to follow, the duo decided to launch their own business in 2016. The first few products that the company offered were, all FMCG branded products acquired from company & Staples (Pvt Label). Products like Rice, Pulses and other staples products soon followed suit and products under their flagship brand 'Value4u' became unanimous with purity, quality and value for money. Because of high quality & hygiene controls Value4u is one of the best grocery suppliers in India in every way- Our superior quality products is packed and delivered clean to our stores, which are highly price competitive in market. Within few months the brand started enjoying a good recall among its consumers.

Our Mission

To add significant value to customerís budget by offering substantial cost savings and quality by leveraging technology.

Our Vision

To become essential and reliable partner for customers in fulfilling their daily needs.

Our Mentors

  • Mr. Satish Upganlawar

    Chief Promoter
    26 years of experience in India, Middle East, USA and South East Asia in retail, software, financial services, telecom, aviation, education, agro industry.
  • Mrs. Kiran Upganlawar

    Head Merchandiser (Pvt Label)
    20 years of experience in various industries in USA, India and Middle East.